Idealo, Otto Market, Mediamarkt, Saturn, Kaufland, Amazon, eBay, Bol.com, Cdiscount, Galaxus, Allegro, Pinterest, Meta Commerce — plus any internal CSV, XML, or JSON schema. One verified record, every destination's shape.
produkt_titel
0.98
ProductName
0.98
item-name
0.98
ean
1.00
manufacturer
1.00
preis
1.00
kategorie_id · 4271
0.97
image_link
1.00
farbe · ROT
0.96
(omitted)
—
Idealo, Otto Market, Mediamarkt, Saturn, Kaufland, Amazon, eBay, Bol.com, Cdiscount, Galaxus, Pinterest, Meta Commerce, and more — each with field names, formats, character limits, category codes, and required attributes encoded. New destination not on the list? Configure it in minutes.
Define the column mapping, the character limits, the field rules — Central shapes the verified facts into the channel's shape. CSV, XML, or JSON. Schedule, push by URL, or export on demand.
The source field on the left. The destination column on the right. The transform in between — truncate to 65, append currency, map enum, format ISO date. Every channel adapter is a configurable column map with per-field rules.
Same verified facts. Different shape for each destination. The Le Creuset SKU below is shown adapted to Idealo's required attributes — but the same record powers 23 other marketplaces with their own column names and transforms.
One verified record, one mapping definition per channel, one output. Configure once. Re-export, schedule, push, or sync — same record, every destination.
Paste a shop URL, upload a CSV, or connect a catalog. Central parses your fields and verifies facts against 10-20 sources, with confidence on every value.
Point-and-click or YAML. Per-channel: field names, character limits, enum values, category codes, transforms (truncate, append currency, format date, ISO codes). Reuse mappings across SKUs.
Channel Studio generates titles, descriptions, attributes per destination. Truncation, enum mapping, category codes, encoding — all applied. Merchant values stay in control for prices, stock, IDs, URLs.
CSV, XML, or JSON output. Download, push to a feed URL, SFTP upload, or schedule recurring syncs. Review states ride along, so unsupported claims never enter the feed.
The same Le Creuset SKU. One sparse supplier row on the left. Three different feed outputs from the same verified record on the right — each shaped to its destination's column names, formats, character limits, and enum values.
<produkt> <artikel_id>SIG-RND-26-CER</artikel_id> <produkt_titel>Le Creuset Signature Round 26 cm Cerise</produkt_titel> <hersteller>Le Creuset</hersteller> <ean>0024147210504</ean> <preis>379,00 EUR</preis> <kategorie_id>4271</kategorie_id> <farbe>ROT</farbe> <deeplink>https://shop.le-creuset.eu/p/sig-rnd-26-cer</deeplink> </produkt>
# amazon flat-file · cooking-products template · column header row item-sku item-name manufacturer product-id standard-price item-condition SIG-RND-26-CER Le Creuset Signature Round Dutch Oven, Enameled Cast Iron, 26 cm, 5.3 L, Cerise Le Creuset 0024147210504 379.00 New # bullet-point-1..5 + product-description follow
{
"id": "SIG-RND-26-CER",
"title": "Le Creuset Signature Round Dutch Oven, 26 cm, Cerise",
"description": "Enameled cast iron, oven-safe to 260 °C.",
"link": "https://shop.le-creuset.eu/p/sig-rnd-26-cer",
"image_link": "https://shop.le-creuset.eu/img/sig-rnd-26.jpg",
"price": "379.00 EUR",
"availability": "in_stock",
"brand": "Le Creuset",
"google_product_category": "630"
}
Custom feeds cover marketplaces without a native integration. For Google, Bing, ChatGPT Shopping, and Perplexity — Central uses dedicated connectors with the same verified facts.
Required Google fields, GTIN validation, category taxonomy, character limits, review states — Merchant Center–shaped XML or CSV from the same verified record.
See Google setupMicrosoft Shopping feed output with Bing's character limits, policy rules, and required attributes. One adaptation, no rewrites between channels.
See Bing setupOpenAI Commerce feed with structured product data, attributes, and assistant-readable metadata. Verified facts feed both the answer and the shopping card.
See ChatGPT setupPerplexity's shopping feed format with sourced product data. Confidence scores and review states make the same record agent-readable.
See Perplexity setup24+ destinations are pre-configured with field names, formats, character limits, category codes, and required attributes — Idealo, Otto Market, Mediamarkt, Saturn, Kaufland, Amazon, eBay, Allegro, Bol.com, Cdiscount, Check24, Galaxus, Digitec, Geizhals, Heureka, Mercado Libre, Meta Commerce, Mirakl, Pinterest, PriceRunner, Real.de, Skroutz, Twenga, Zbozi.cz, and others. Each one ships with a default mapping that you can override per channel.
Yes. The channel editor lets you define any CSV, XML, or JSON schema — column names, data types, enum values, character limits, required fields, and category mappings. Configure it once, reuse across SKUs and projects, and version the mapping as the destination spec evolves.
Every field can carry a transform: truncate to N characters, append currency suffix, map ISO codes, format dates, enum value mapping (e.g., color "Cerise" → Idealo's "ROT"), category code lookup, comma-decimal vs. dot-decimal, strip HTML, zero-pad GTINs. Transforms run during the shape step before the file is written.
Yes. Outputs can be downloaded, pushed to a hosted feed URL that the destination crawls, uploaded via SFTP, or pushed through a destination's API where one is exposed. Schedule hourly, daily, or trigger on catalog changes — review states stay in the audit log.
Update the channel mapping. The verified record doesn't change — only the column names, transforms, or required fields. Existing exports continue to validate against the previous spec while new exports use the updated mapping. The schema diff is shown before you promote it.
Yes. The same verified product record supports Google Merchant Center, Bing, ChatGPT Shopping, Perplexity (native connectors) plus any number of custom CSV / XML / JSON feeds in parallel. Each destination consumes the same source-of-truth — no duplicate catalogs, no copy drift between channels.