Product Widget

Turn product pages into answer surfaces.

A hook line above the fold, Living FAQ on tap, and deeper product answers from the verified record. Buyers get the facts, fit guidance, and source-backed answers they need before they leave.

your-shop.com / sony-wh-1000xm5
Sony WH-1000XM5
BLACK · OVER-EAR · ANC
€ 399.00
Add to cart
verified by Central
8-mic ANC · V2 processor · 30-hour battery · LDAC for hi-res audio.
weight250 g5 src
codecLDAC · AAC · SBCjas
drivers30 mm3 src
Does it work with iPhone over LDAC?
Is there an IP rating for gym use?
How does ANC compare to Bose QC Ultra?
supported depth40+ specsPer enriched SKU where supported.
discovery15+ sourcesWhere source discovery runs.
trust0–1 per factConfidence on every fact.
reviewAll visibleReview state before publish/export.
why central exists

When the page answers, the buyer stays.

Buyers compare specs, look for fit guidance, read reviews, ask AI tools, and open competing tabs when a product page leaves questions open. Verified facts, fit guidance, and source-backed details keep the decision on the page.

page · without widget

Looks polished. Leaves questions open.

"Does it really last 30 hours with ANC on, or only off?"
no answer · buyer opens 4 tabs · 38% leave
→
widget
answers
page · with widget

Answers from the verified record.

"Does it really last 30 hours with ANC on, or only off?"
Yes — 30 h ANC on, 40 h ANC off · 4 sources · 0.97 conf.
three layers

Hook. Details. Deep dive.

The widget surfaces the verified record where the buyer is deciding. Key facts above the fold, expandable details on tap, Living FAQ for the long-tail questions.

01 · hook

Compact hook with the most useful facts.

One line above the fold. The single fact that earns the click — sourced from the verified record, with percentile context where it helps.

"30-hour battery, ANC on"ready
"250 g · lighter than 78%"ready
02 · details

Expandable attributes, fit, limits, FAQ.

Tap to reveal: full specs, buyer fit (best for / not for), Smart Negatives, and source-aware FAQ answers from the verified record.

22 attributes · groupedverified
7 Smart Negativesheld
12 FAQ · from reviewssourced
03 · deep dive

Trust context + AI-readable data.

Confidence, source count, review state where the surface supports it. Schema.org / JSON-LD and metadata that support product understanding for humans and agents.

confidence per fact0–1
Schema.org embedJSON-LD
unanswered · clear msgverified
proof artifact · Sony WH-1000XM5

Same page. Different surface.

Verified facts, FAQs, Smart Negatives, and JSON-LD all rendered from the canonical record — answers that require unsupported claims stay unavailable rather than displayed as certainty.

PDP · without widgetbefore
Buyer leaves to verify
  • No battery context (ANC on vs off)
  • No codec details (LDAC, AAC, SBC)
  • No comfort & fit context
  • No Smart Negatives — silent on IP rating
  • No FAQ — buyer opens reviews / reddit / ChatGPT
  • No structured Schema.org / FAQPage
0verified facts on page5 tabs opened
→
widget
renders
PDP · with widgetverified
Page answers from the record
  • Battery · 30 h ANC on · 40 h ANC off · 4 sources · 0.97
  • Codec · LDAC · AAC · SBC · jas-cert · 0.99
  • Comfort · 250 g · 30 mm drivers · review-themed
  • Smart Negatives · "no IP rating", "not foldable"
  • Living FAQ · 12 entries · sourced from reviews
  • Schema.org · FAQPage embedded · agent-readable
40+verified factspage wins
install in three lines

One script tag. Verified intelligence on every page.

Drop the snippet into your PDP template. The widget reads from your verified records — no manual content sync, no per-product rewriting.

pdp-template.html
<!-- Central Product Widget -->
<script
  src="https://cdn.central.to/widget.v1.js"
  data-shop="your-shop"
  data-product="{{ product.sku }}"
  defer
></script>
<central-widget></central-widget>

What the widget renders.

  • Compact hook with the single most useful verified fact
  • Expandable attributes, fit, limits, Living FAQ
  • Trust context — confidence, source count, review state
  • Schema.org / JSON-LD for agent-readable embedding
  • Clear fallback behavior when verified data cannot support an answer
FAQ

Three questions about the widget.

Does the widget replace the product page?

+

No. It adds verified intelligence to the product page so buyers can answer more questions without leaving.

Does every answer need a source?

+

Buyer-facing answers come from verified fields, review themes, or approved merchant context — unsupported claims are held back.

Does the widget include guided answers?

+

The widget can surface guided buyer answers from the same verified product record, with deeper advisor workflows kept as roadmap capability until shipped.