From a GTIN, Central checks battery life, Bluetooth version, codec support, EU energy class, CE marking, warranty period, weight, and included items — with sources attached.
They're built on the values buyers actually filter for. Bluetooth version, codec support, battery life with ANC on, EU energy class, CE / FCC marking, warranty, what's in the box.
Your supplier row has the first three columns. Every other field is empty, vague, or sourced from a rounded marketing bullet.
| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SKU | Title | GTIN | Brand | Bluetooth | Codec | Battery (ANC) | EU energy | CE marking |
| 2 | WH-1000XM5 | Sony Wireless Hea… | 4548736141544 | Sony | |||||
| 3 | IP17-PRO-256 | iPhone 17 Pro Max… | 195949124914 | Apple | |||||
| 4 | BOSE-SL-FLEX | Bose SoundLink Fl… | 017817840903 | Bose | |||||
| 5 | DY-V15-DET | Dyson V15 Detect | 5025155047321 | Dyson | |||||
| 6 | SHO-OLED77 | Sony Bravia 77 OL… | 4548736140030 | Sony | |||||
| 7 | MBP-14-M5 | MacBook Pro 14" M5 | 195949320108 | Apple |
The data buyers, marketplaces, Google, and AI shopping agents all rely on. Each field comes back with the source, confidence, and review state attached — no rounding, no invention.
Each job ships a verified output, not a draft. Sources attached, confidence per fact, marketing hype refused.
Stop publishing "40-hour battery". Central pins each value to the mode it was tested in — ANC on / off, codec mix, volume baseline.
"Bluetooth wireless" isn't a field. Bluetooth 5.2 LE is. Codecs come back as a verified list, not a paragraph.
The compliance fields that matter for regulators and Google: energy class, CE / UKCA / FCC marking, WEEE, RoHS — every one with an issuer ID and date.
Buyer fit answered from real data. Which iOS / Android versions, which charger, which game console, which smart-home system, which region.
No more returns from "I thought a cable was included." Central reads the packaging image, the manual, and the unboxing video — and lists what ships.
"Best-in-class ANC." "Longest battery." "Compatible with all iPhones." Held, narrowed, or removed until the record can prove them.
The same Sony WH-1000XM5. Sparse supplier import on the left. The Central record on the right — grouped by category, every fact cited, every hype claim held.
The same WH-1000XM5 record adapts into Google Merchant Center fields, ChatGPT Shopping JSON, and an Idealo custom feed — each tuned to its destination's character limits and field rules.
<item> <g:gtin>4548736141544</g:gtin> <title>Sony WH-1000XM5, Wireless ANC Headphones, Black</title> <g:google_product_category>233</g:google_product_category> <g:product_highlight>30 h battery ANC on, 40 h off</g:product_highlight> <g:product_highlight>Bluetooth 5.2 LE Audio, multipoint</g:product_highlight> <g:product_highlight>LDAC hi-res audio, JAS-certified</g:product_highlight> <g:product_highlight>Lightweight 250 g, foldable</g:product_highlight> <!-- Central adds structured product_detail blocks --> <g:product_detail> <g:section_name>Power & battery</g:section_name> <g:attribute_name>Battery life (ANC on)</g:attribute_name> <g:attribute_value>30 h</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Connectivity</g:section_name> <g:attribute_name>Bluetooth</g:attribute_name> <g:attribute_value>5.2 LE Audio</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Connectivity</g:section_name> <g:attribute_name>Codecs</g:attribute_name> <g:attribute_value>LDAC, SBC, AAC</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Compliance</g:section_name> <g:attribute_name>CE marking</g:attribute_name> <g:attribute_value>2022 · AUD-9301</g:attribute_value> </g:product_detail> </item>
{
"name": "Sony WH-1000XM5",
"gtin": "4548736141544",
"key_specs": {
"battery_anc_on": "30h",
"codec": "LDAC",
"bluetooth": "5.2",
"weight_g": 250
},
"confidence": 0.95,
"sources_count": 14
}
Yes. The fields shown above are the ones Central enforces — battery life with mode, Bluetooth version, codec list, IP rating, EU energy class, CE marking, RoHS, WEEE, warranty period, and what's in the box. Each comes back with a source and a confidence score.
No. Unsupported or conflicting claims stay hidden, removed, or marked for review until evidence or a merchant decision supports them. The default confidence threshold is 0.85.
A shop URL, product URLs, GTINs, a CSV, supplier files, technical documents, packaging photos, or existing catalog exports. Central uses what you already have and shows what is missing for this category.
Yes. Central enriches the canonical record first, then adapts the verified fields into product pages, custom CSV/XML/JSON feeds, widgets, Schema.org, JSON-LD, and marketplace-ready content.
Native: Google Merchant Center, Bing Merchant Center, ChatGPT Shopping, Perplexity Shopping. Any other destination (Amazon, Idealo, MediaMarkt, Shopify metafields) is custom-feed-ready.