From a GTIN, Central checks fabric composition, country of origin, care instructions, fit type, regional sizing, and sustainability certifications — with sources attached.
They're built on the values shoppers actually filter by. Fabric composition, country of origin, fit terminology, regional size chart, care symbols, sustainability certifications, season.
Your supplier row has the first four columns. Every other field is empty, vague, or copied from a marketing bullet that won't survive a sizing return.
| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SKU | Title | GTIN | Brand | Material | Country | Fit | Care | Cert |
| 2 | 005010193 | Levi's 501 Original… | 5400898470117 | Levi's | |||||
| 3 | PAT-25525-BSW | Patagonia Better S… | 191491100835 | Patagonia | |||||
| 4 | ACN-FN-MN-DENI | Acne Studios 1996… | 7340035731894 | Acne Studios | |||||
| 5 | SI-101015-2050 | Stone Island Garm… | 8052572854736 | Stone Island | |||||
| 6 | CWIP-I029793 | Carhartt WIP Det… | 4064958541387 | Carhartt WIP | |||||
| 7 | ADI-IB7409 | adidas Originals S… | 4066757254482 | adidas |
The data shoppers, marketplaces, Google, and AI shopping agents all rely on. Each field comes back with the source, confidence, and review state attached — no rounding, no invention.
Each job ships a verified output, not a draft. Sources attached, confidence per fact, marketing hype refused.
"100% cotton" guesses end here. Central reads the care label, the brand spec, and supplier docs — and returns the exact split (e.g. 99% cotton · 1% elastane) — never invented.
The same style can ship from three factories. Central pins origin to the actual SKU and GTIN — not the brand HQ — by reading the RN label, packaging, and supplier file.
"Slim" in Milan is "skinny" in London is "tapered" in Tokyo. Central holds the canonical fit and adapts the wording per regional channel — so the size chart filter still matches.
GOTS, OEKO-TEX 100, RWS, RDS, Fair Trade, Better Cotton — every claim verified against the certificate body's number and issue date. Greenwashing won't pass.
Care symbols are a regulatory standard — and a buyer FAQ. Central returns the ISO 3758 symbol set and the plain-language version ("machine wash 30°C, tumble dry low") for the product page.
"Buttery soft." "Premium denim." "Fits everyone." Held, narrowed, or removed until the record can prove them with a fact — fabric weight, fiber blend, certified process.
The same Levi's 501. Sparse supplier import on the left. The Central record on the right — grouped by category, every fact cited, every hype claim held.
The same Levi's 501 record adapts into Google Merchant Center fields, ChatGPT Shopping JSON, and a Zalando-shaped custom feed — each tuned to its destination's character limits and field rules.
<item> <g:gtin>5400898470117</g:gtin> <title>Levi's 501 Original Fit Jeans, Medium Indigo</title> <g:google_product_category>5181</g:google_product_category> <g:product_highlight>99% cotton, 1% elastane denim</g:product_highlight> <g:product_highlight>12.5 oz original straight fit</g:product_highlight> <g:product_highlight>Better Cotton, Water<Less process</g:product_highlight> <g:product_highlight>Machine wash 30°C, tumble dry low</g:product_highlight> <!-- Central adds structured product_detail blocks --> <g:product_detail> <g:section_name>Material</g:section_name> <g:attribute_name>Composition</g:attribute_name> <g:attribute_value>99% cotton, 1% elastane</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Fit</g:section_name> <g:attribute_name>Fit type</g:attribute_name> <g:attribute_value>Original straight, mid-rise</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Care</g:section_name> <g:attribute_name>care_instructions</g:attribute_name> <g:attribute_value>Machine wash 30°C, tumble dry low</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Origin</g:section_name> <g:attribute_name>country_of_origin</g:attribute_name> <g:attribute_value>Bangladesh</g:attribute_value> </g:product_detail> </item>
{
"name": "Levi's 501 Original Fit",
"gtin": "5400898470117",
"key_specs": {
"material": "99% cotton, 1% elastane",
"fit": "original straight",
"care": "machine wash 30°C",
"origin": "Bangladesh",
"cert": "Better Cotton"
},
"confidence": 0.94,
"sources_count": 13
}
From the care label, brand spec sheet, RN registration, and supplier docs — cross-checked. Central returns the exact percent split (e.g. 99% cotton, 1% elastane) with each source attached, not a rounded "100% cotton" approximation. If the label and supplier file disagree, the conflict is surfaced for merchant decision.
Every certification — GOTS, OEKO-TEX 100, RWS, RDS, Fair Trade, Better Cotton — must be tied to a verified certificate number or program membership. "Eco-friendly" or "sustainable" with no certificate body behind it is held or removed. The default confidence threshold is 0.85.
Central holds a canonical fit (e.g. "original straight"), then adapts the label per regional channel. EU 28–40, US 28–40, UK 28–40 are mapped; "slim" in Milan, "skinny" in London, and "tapered" in Tokyo land on the same canonical fit so size-attribute checks pass on every marketplace.
Yes. Care instructions are normalized to the ISO 3758 symbol set (machine wash temperature, bleach, drying, ironing, dry-clean) — and Central also writes the plain-language version ("machine wash 30°C, tumble dry low") for product pages, JSON-LD, and feeds.
Native: Google Merchant Center, Bing Merchant Center, ChatGPT Shopping, Perplexity Shopping. Any other destination (Zalando, About You, Mytheresa, ASOS, Shopify metafields, Amazon) is custom-feed-ready from the same canonical record.