gather, enrich, sell verified · confidence-scored · machine-readable
[ gather · enrich · sell ]

The AI product content operating system.

gather, enrich, sell — verified product intelligence for a world where your next customer isn't human.

Start with a Central AI demo instead
50+
verified specs per product
15+
sources cross-verified
100%
confidence-scored fields
5 min
to first result
Three modes of friction

Wrong on the supplier sheet. Wrong across retailers. Wrong for the AI agent.

01

Wrong on the supplier sheet.

A title, a GTIN, a blurry image. The supplier's description, copy-pasted from a PDF that 5,000 retailers got too. You can't ship it.

02

Wrong across retailers.

Retailer A says 1,400 g. Retailer B says 1.64 kg. Retailer C says “lightweight.” Your customer reads all three, opens 15 tabs, leaves.

03

Wrong for the AI agent.

ChatGPT just answered your customer's question — using your competitor's data. You weren't even in the room.

Every e-commerce team knows this scene

Your team stays the same size. Your catalog grows 3,000 SKUs a year.

Purchasing sends a spreadsheet. A GTIN, a title, a price. The supplier's description is copy-pasted from a PDF everyone else got too.

Your marketing team rewrites it by hand for Google, again for Amazon, again for Kaufland. Your SEO team asks for Schema.org markup that nobody has time to write.

Meanwhile, an AI agent just answered your customer's question using your competitor's data.

Central ends this.
Three pillars

gather · enrich · sell — and one more.

Pillar 3 (AI Visibility) is the moat. Your products either become readable by ChatGPT, Claude, Perplexity, Gemini — or they aren't recommended.

Pillar 1

Verified Data

9-phase enrichment, multi-source verification, confidence scoring, anti-hallucination rules. Enrichment Engine →

Pillar 2

Channel Content

Visual pipeline builder. Channel-rule-aware AI. Pre-built templates for Google, ChatGPT, Bing, Perplexity. Channel Studio →

Pillar 3

AI Visibility

One script tag installs a knowledgeable salesperson on every product page. Schema.org + x-central. Product Widget →

One catalog. Every channel.

Same gold. Different shapes.

canonical content
Your verified catalog
Google Shopping
live
ChatGPT Shopping
live
Bing Merchant
live
Perplexity
live
Custom feed
any format

Same gold. Different shapes.

Pillar 3 in action

Every product page becomes a knowledgeable salesperson.

Layer 1 · Hook (≤ 100 px)

Lighter than 78% of over-ear ANC headphones.

30-hour battery beats 81% of wireless ANC. Quiet, scannable, fast.

↓ tap to expand
Layer 2 · Details

Full spec sheet · Smart Negatives · Living FAQ · Trust provenance.

Every spec carries a source list. Smart Negatives surface what your product isn't for. 50–100 FAQs auto-generated.

↓ tap to expand
Layer 3 · Deep Dive — AI Product Advisor

Ask anything. Answers come from your verified data only.

Physically incapable of inventing claims. If we don't have the source, the Advisor says so.

Three paths

Hire a copywriter. DIY ChatGPT. Or Central.

Hire a copywriter

$150K–500K · 4–16 weeks

10,000 products at $15–50/SKU. Manual rewrite per channel. Goes stale on the next supplier update.

DIY ChatGPT

Hours of manual work · high risk

No verification. Invents materials, certifications, features. One prompt at a time. Confident-sounding nonsense.

Central

From $349 / month · 5 minutes to first result

Multi-source verified. Channel-perfect. Schema.org-ready. Refreshes automatically.

Founder note

Your next customer isn't human.

Today every retailer manages a catalog of thousands of products across dozens of channels, mostly by hand. That was already impossible.

Now AI shopping agents are starting to do the buying — and they can only surface products they can verify.

The retailers who survive won't be the ones with the best content. They'll be the ones whose content is machine-verifiable, cross-referenced, and provable.

We built Central so every retailer can compete in that world — whether they have 50 products or 5 million.

— Ian Schäfer, founder

Paste your URL — see your first product fully enriched in 5 minutes.