For marketplace sellers · custom-feed-ready

One SKU. Every marketplace format.

Paste your shop URL or connect your ecommerce layer like Shopify, WooCommerce, or Shopware. Central reads what you have, finds missing facts across various sources, and writes descriptions, FAQs, and Google fields from verified facts.

app.central.to/marketplaces/readiness
verify→ readiness→ adapt→ export
0% Scanning
upload://amazon-export-q2.csv · 142 SKUs
SKU · GTIN verified 1.00
Google MC fields 12 / 12 ready ready
Bing MC fields title 38/70 ch ready
Amazon backend 3 attrs missing 17 / 17 attrs · feed-ready resolved
ChatGPT Shopping missing key_specs JSON-LD ready · 0.94 resolved
Compat. claim unsupported Held · no brand source held
Buyer FAQ missing 8 · from reviews + spec 0.92
Custom feed · CSV not generated 6 columns · UTF-8 · ready ready
Ready for
Google MC Bing MC ChatGPT Shopping Perplexity Amazon · custom Schema.org Custom CSV/XML
marketplace readiness scorecard

One SKU. Six destinations. Six readiness states.

Required attributes, character limits, hidden claims, and channel-specific format rules — every marketplace has its own. Central checks all of them in one pass and tells you exactly what's blocking each export.

Ready to ship, needs source, needs merchant decision, or held until verified. The state is always visible.

Ready to ship Needs source Held · unsupported Missing required
Sony WH-1000XM5 · Wireless Noise-Cancelling Headphones
SKU WH-1000XM5 · GTIN 4548736141544 · Brand Sony · Last checked 4 min ago
67% marketplace-
ready
Google MC Ready
Title148/150 ch GTINverified Category233 · Audio Highlights4 lines
Bing MC Ready
Title68/70 ch GTINverified Product typemapped Image link320×320+
Amazon · custom 3 missing
Title200/200 ch Package weightmissing Country of originmissing Battery infomissing
ChatGPT Shopping Ready
key_specs6 verified JSON-LDgenerated conf avg0.94 FAQ8 sourced
Perplexity 1 held
Titleverified Categorymapped "Best-in-class"unsupported Schema.orgready
Custom CSV / XML Ready
Columnsyour map FormatCSV · XML · JSON EncodingUTF-8 Scheduleon-demand
4channels ready 1needs source · Amazon 1held · Perplexity generated 4 min ago
how it ships

Verify once. Adapt for each marketplace.

AI drafts. Verification decides. Three visible steps from a listing export to marketplace-ready outputs and custom feeds.

1build the verified record

Upload a listing export or paste SKUs.

Drop a marketplace export, paste product URLs, or connect a shop catalog. Central fills missing attributes, normalizes values, and scores confidence per fact.

$central.import('amazon-export-q2.csv')
sourcelisting export · CSV
SKUs142 lines
verified142 / 142✓ ready
2check marketplace readiness

Required fields, conflicts, hidden claims.

See which fields block each marketplace, which claims are held until verified, and which Smart Negatives should be set before listings ship.

weight1.42 kg0.97
power950 W · 2-slot0.99
finishpowder-coated0.94
carewipe-only0.91
visorheld0.62
3adapt outputs per destination

One record. Google fields. Amazon bullets. Schema.

Generate Google Shopping fields, Amazon-ready bullets via custom feed, Bing MC fields, ChatGPT Shopping JSON-LD, storefront content, and custom CSV / XML / JSON for any seller.

Google MCtitle 148/150ready
Amazon17 attrs · feedready
ChatGPTJSON-LDready
Schemax-centralready
CustomCSV / XML / JSONready
ten use cases · for marketplace sellers

Everything Central does between your SKU and every marketplace.

Central turns the listing data you already have into Google fields, marketplace bullets, ChatGPT Shopping payloads, Schema.org, and custom feeds. Each output is grounded in verified, source-tracked facts — never invented.

01
[ content ]

Generate Google Shopping fields from verified facts

Map titles, product type, highlights, identifiers, and required attributes to Google MC fields from the canonical record. Character limits respected, category mapped, feed-ready.

PainSupplier copy is thin and reads like marketing fluff — it doesn't answer real buyer questions.
ValuePage paragraphs are rewritten from the verified attribute record, with every claim citation-ready.
verified record
Sony WH-1000XM5
titleWH-1000XM5
gtin4548736141544
brandSony
colorBlack
battery30 h ANC
codecLDAC
G
Google MC
submission
Google Merchant Center · Product feed
12 / 12 ready
titleSony WH-1000XM5 Wireless Noise-Cancelling Headphones · Black · 30 h Battery93/150
idWH-1000XM5✓
gtin4548736141544✓
brandSony✓
product_typeAudio › Headphones › Over-ear233
colorBlack✓
highlight30 h battery · ANC · LDAC hi-res4 lines
02
[ content ]

Amazon-ready bullets · custom feed

Generate Amazon-ready titles, 5-bullet listings, and backend keyword inputs as custom-feed-ready output, drafted from verified facts and tuned to Amazon attribute rules.

Pain0 questions answered on the page → buyers bounce or write to support.
ValueReal review themes turn into page-ready Q&As, each one cited to its source.
verified record17 fields → Amazon
Sony WH-1000XM5
8-mic ANC
30 h battery
LDAC 990 kbps
JAS-cert
30 mm drivers
250 g
6 colors
multipoint
Amazon · listing preview
Sony WH-1000XM5 Wireless Noise-Cancelling Bluetooth Headphones with Mic for Phone Calls, Black
★★★★★1,247 ratings
€399.00
5 Bullets · drafted from verified facts
  • INDUSTRY-LEADING NOISE CANCELLATION with 8-mic array and dual processors
  • 30 HOURS battery life with ANC on, 40 hours with ANC off — verified spec
  • HI-RES AUDIO with LDAC at 990 kbps · JAS-certified
  • 30 MM dual-diaphragm drivers tuned for clarity at lower volumes
  • LIGHTWEIGHT 250 g over-ear fit with multipoint Bluetooth pairing
Backend keywords
wireless headphones · noise cancelling · bluetooth 5.2 · over-ear · ANC · hi-res · LDAC · sony WH 1000 XM5
03
[ content ]

Close required attribute gaps per marketplace

See exactly which required attributes block each marketplace — dimensions, materials, package weight, country of origin — and close them in a single enrichment run.

Pain22 verified facts on the record — but which 4 actually earn the click?
ValueBuyer-impact scoring surfaces the four lines that convert. Never invented.
Required attribute GGoogle MC BBing MC AAmazon ✦ChatGPT
Title 148 ch 68 ch 200 ch name
GTIN verified verified verified
Category 233 · mapped mapped node 172282
Package weight
Country of origin
Battery info (UN)
key_specs (JSON) 6 verified
Schema.org Product Product JSON-LD
22required attrs ready 3blockers · Amazon 1 enrichment run · 142 SKUs
04
[ content ]

Buyer FAQs + product widget

Turn buyer questions into FAQ entries and a product widget shoppers can read on every marketplace storefront, drawn from verified specs and real customer reviews.

PainWrong-fit returns and surprise reviews — buyers didn't see the limitation in time.
ValueLimitations and exclusions surfaced on the page, before "add to cart".
★
REV
1,247 Amazon reviews
★★★★★ 4.7 avg · 8 themes
1.2Kquotes
PDF
Manufacturer spec sheet
sony.com/spec/wh-1000xm5.pdf
22specs
URL
4 retailer listings
mediamarkt · coolblue · amazon · keshop
4cross-check
→
verify
&
answer
Buyer FAQ · product widgeton every marketplace
How long does the battery last with ANC on?
30 hours, verified by Sony spec sheet and 2 retailer listings.
spec PDF2 retailers
Does it support hi-res audio?
Can I pair with two devices?
05
[ catalog quality ]

Smart Negatives before listings ship

Surface fit boundaries, included-item limits, and unsupported claims before the listing publishes — cuts wrong-fit returns and marketplace policy strikes.

Pain847 SKUs × 6 missing fields = 5,082 holes you cannot fix SKU-by-SKU.
ValueOne enrichment run closes the whole catalog. Same gap, all SKUs, one batch.
Marketplace return-risk signals · 3 detected
M
Marie · 2-star ★★
"Box said 'works with iPhone' — no Lightning cable included."
J
Jan · 1-star ★
"Wanted noise-cancelling for jogging — too bulky and not sweat-proof."
T
Tom · 2-star ★★
"Said 'multipoint' but won't pair two iPhones at once."
→
Smart
Negatives
Before the listing ships4 verified limits
No Lightning · USB-C cable included only
spec · 14 reviews
Not sweat-proof · indoor use recommended
manufacturer
Multipoint: 2 devices, not same brand
spec PDF
EU plug · 220 V charger only
manufacturer
06
[ catalog quality ]

Adapt selling points by destination

Same verified facts, different shapes — Google highlight rows, Amazon bullets, storefront paragraphs, AI-readable JSON. The truth stays steady, the format adapts.

PainGoogle rejects the page — empty meta description, no JSON-LD, no FAQPage, no rich results.
ValueMeta title, meta description, and full Schema.org / JSON-LD generated from the verified record.
verified facts · same record
battery30 h ANC
codecLDAC 990 kbps
certJAS hi-res
weight250 g
mics8 (call clarity)
GGoogle · highlights
30 h battery with ANC
LDAC hi-res · 990 kbps
8-mic call clarity
Lightweight 250 g
AAmazon · bullets
  • INDUSTRY-LEADING noise cancellation with 8-mic array
  • 30 HOURS battery life with ANC on, 40 hours off
  • HI-RES AUDIO · LDAC 990 kbps · JAS-certified
SFStorefront · paragraph
Industry-leading 8-mic ANC, a 30-hour battery with ANC on, and JAS-certified LDAC hi-res streaming at 990 kbps — all in a lightweight 250 g over-ear chassis.
✦AI · JSON
{
  "battery_anc": "30h",
  "codec": "LDAC",
  "weight_g": 250
}
07
[ catalog quality ]

Readiness states per SKU

Every SKU shows a clear state per marketplace — Ready, Needs source, Needs merchant decision, or Held until verified. Operators see what to fix before export.

Painalt="" → invisible to Google Images, AI shopping agents, and screen readers.
ValueCentral analyzes the image, extracts new product attributes, and writes alt text + IPTC metadata from them.
Coming soon
SKU · 142 audited GGoogle BBing AAmazon ✦ChatGPT overall
Sony WH-1000XM5WH-1000XM5 · 4548736141544 Ready Ready 3 missing Ready 88%
Sony WH-CH720NWH-CH720N · 4548736143791 Ready Ready 1 missing Ready 94%
Sony WF-1000XM5 · BlackWF-1000XM5 · 4548736141360 Ready Ready Ready 1 held 92%
Sony LinkBuds SWF-LS900N · 4548736130876 Ready Needs decision 2 missing Ready 72%
Sony ULT WEAR · WH-ULT900NWH-ULT900N · 4548736143807 Ready Ready Ready Ready 100%
08
[ catalog quality ]

Channel-specific feed exports

Shape the same verified data to each channel's character limits and field rules — Google MC, Amazon backend, Bing MC, plus custom CSV / XML / JSON for any seller.

PainBuyers can't tell if it's right for them — no pros, no cons, no fit signals.
ValuePros, cons, ideal-buyer, and not-ideal-for, all drafted from verified facts only.
verified record
nameSony WH-1000XM5 · Black
description8-mic ANC · 30 h battery · LDAC 990 kbps · 250 g
categoryAudio › Headphones › Over-ear
price€ 399.00 EUR
⇉
adapt
per channel
Google MC≤ 150 chars
Sony WH-1000XM5 Wireless Noise-Cancelling Headphones · Black · 30 h Battery
93 / 150 ch · category 233
Amazoncustom-feed-ready
item_sku, item_name, brand_name, bullet_point[1-5], package_weight, country_of_origin
17 attrs · amazon-feed.xml · validated
Bing MC≤ 70 chars
Sony WH-1000XM5 ANC Headphones · Black · 30h
52 / 70 ch · cropped from full title
Custom feedyour column map
sku, name_full, desc_long, price_eur, gtin, cat_path, weight_kg
7 columns · UTF-8 · semicolon-sep
09
[ distribution ]

Duplicate detection across marketplaces

Coming soon

Same product, three SKU IDs, three marketplaces. Central matches them by GTIN, brand, and verified attributes — and routes them to one canonical record.

PainEvery channel demands a different format — hours of re-keying per SKU, manual every time.
ValueOne verified record, every buyer-facing surface, zero reformatting.
3 listings · same product · across marketplaces
A
Sony WH-1000XM5 Wireless · Amazon
ASIN B09XS7JWHH · GTIN 4548736141544
match 0.99
G
Sony WH-1000XM5 Bluetooth · Google MC
item_id SONY-WH1000XM5-BK · GTIN 4548736141544
match 0.99
CB
WH-1000XM5 Sony Schwarz · Coolblue feed
offer_id 2103778 · GTIN 4548736141544
match 0.97
→
merge by
GTIN +
brand
canonical record
Sony WH-1000XM5
GTIN 4548736141544 · 42 verified fields
Amazon · ASIN B09XS7JWHH Google · SONY-WH1000XM5-BK Coolblue · offer 2103778
10
[ distribution ]

AI-readable record for shopping agents

Schema.org, JSON-LD, and x-central provenance metadata so Google AI Overviews, ChatGPT Shopping, Perplexity, and Bing Copilot all read the verified record.

Pain"Won't index", "title too long", "category mismatch" — feed rejections eat your week.
ValueEach channel gets the verified data shaped exactly to its character limits and field rules.
verified record marketplace-ready
nameSony WH-1000XM5
brandSony
gtin4548736141544
price€ 399
battery30 h ANC
codecLDAC · JAS-cert
faq8 verified
Meta title58 / 60
Sony WH-1000XM5 · Wireless Noise-Cancelling Headphones
Meta description148 / 160
Sony WH-1000XM5 wireless headphones · 8-mic ANC · 30 h battery · LDAC hi-res · multipoint Bluetooth · 250 g lightweight build.
application/ld+jsonProduct + FAQPage + AggregateRating
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Sony WH-1000XM5",
  "brand": "Sony",
  "gtin": "4548736141544",
  "offers": { "price": 399 },
  "aggregateRating": { "ratingValue": 4.7, "reviewCount": 1247 },
  "x-central:provenance": "verified · 14 sources"
}
read by
Google AI Overviews ChatGPT Shopping Perplexity Bing Copilot Apple Intelligence
how it fits the product

Three connected systems. One record.

This workflow runs on the same Central product system the rest of your team will use — verifier upstream, adapter in the middle, on-page surface at the end.

01 · Enrichment Engine

Verifies every fact.

Gathers across various sources, scores confidence, and keeps unsupported claims out of publishable copy.

verified
sources scanned15
multi-verified67.6%
held for review3
avg. confidence0.94
/features/enrichment-engine →
02 · Channel Studio

Adapts the record to every shape.

Turns the verified record into Google Shopping fields, custom feeds, page copy, Schema.org / JSON-LD, and AI-readable outputs.

channels · per record
Google Merchant70-char
ChatGPT ShoppingJSON-LD
Bing · Perplexityready
custom feedsCSV · XML · JSON
/features/channel-studio →
03 · Product Widget

Verified data on the page.

FAQs, Smart Negatives, buyer answers — drop one script tag and the widget renders from the same verified record. Shadow DOM, < 40 KB, CLS 0.

on-page
hook layerpercentile callout
details layer22 specs · 8 FAQ
advisorverified-only
install1 script tag
/features/product-widget →
proof artifact · one SKU · three outputs

One listing export. Three marketplace formats.

The same Sony WH-1000XM5. Sparse listing export on the left. Marketplace-ready outputs for Google, Amazon (custom-feed-ready), and Bing on the right.

amazon-export-q2.csv · row 412 before
Sony WH-1000XM5 Wireless Headphones
BLACK · OVER-EAR
€ 399.00
Title · GTIN · price3 imported
Package weightmissing
Country of originmissing
Battery infomissing · Amazon req.
Bulletscopied · "Best sound…"
Buyer FAQ0 questions
Schema · feedmissing
Compat. claim"IPX4 water resistant" · unsourced
3imported 4missing 1unsupported
→
Central
adapts
3 marketplaces · ready to publish after · live
Sony
WH-1000XM5 Wireless Noise-Cancelling Headphones · Black
★★★★★ 4.8 · 412 reviews
€ 399.00
Highlightsverified
8-mic ANC · 30 h battery · LDAC hi-res
30 mm drivers · 250 g lightweight over-ear fit
Bluetooth multipoint · SBC / AAC / LDAC codecs
Unsupported IP rating held until verified
Specifications16 sources
Battery30 h ANC
CodecLDAC · SBC · AAC
Weight250 g
Dimensions7.5 × 18.2 × 25.4 cm
Drivers30 mm dual diaphragm
ANC8 microphones
Buyer FAQ8 questions
How long does the battery last with ANC on?
30 hours with ANC on, confirmed by Sony, certified spec data, and retailer sources.
Is it water resistant?
Which codecs are supported?
40+fields verified 16sources · 4 indep. 0.94 avg
channel readiness · operator HUD

The marketplaces you sell on, always one click from a feed.

Every supported channel and every custom feed in one board. Last sync, ready SKUs, blockers, and a "regenerate" pill — same shape, six channels.

142 SKUs · across 6 destinations

last sync · 3 min ago
Google MC
ready
142/ 142 ready
title 148/150 · category 233
Bing MC
ready
142/ 142 ready
title 68/70 · image 320+
ChatGPT Shopping
ready
142/ 142 ready
JSON-LD · conf avg 0.94
Perplexity
ready
141· 1 held
"best-in-class" · held
Amazon · custom-feed
3 blockers
128/ 142 ready
14 SKUs · backend attrs
Custom CSV / XML
on-demand
142/ 142 ready
your column map · UTF-8
Readiness blockers · 3 SKUsreview now
Amazon WH-1000XM5 — package weight, country of origin, battery info missing 4 min ago
Amazon WH-CH720N — country of origin missing · GTIN check pending 4 min ago
Perplexity WF-1000XM5 — claim "best-in-class" held · no source 12 min ago

Frequently asked

Is Amazon native?

+

Amazon output is described as custom-feed-ready. Supported native channels are Google Merchant Center, Bing Merchant Center, ChatGPT Shopping, Perplexity Shopping, and any custom CSV / XML / JSON feed.

Will each marketplace get identical copy?

+

No. Central adapts the same verified facts to each destination's format, field limits, and buyer intent — Google's 150-char title rule, Amazon's bullet-and-backend structure, Bing's 70-char cap, ChatGPT's key_specs.

Can Central help with feed errors?

+

Yes. Central exposes missing required fields and generates feed-ready values where the facts are verified, giving sellers a cleaner path before marketplace checks run.

Will Central publish uncertain claims?

+

No. Unsupported or conflicting claims stay held until verified or routed for merchant decision. The default confidence threshold is 0.85.

Can the same record power pages, feeds, widgets, and AI-readable data?

+

Yes. Central enriches the canonical record first, then adapts verified fields into storefront copy, feeds, widgets, Schema.org, JSON-LD, and custom exports.