Import a CSV, paste product URLs, or start from your existing catalog. Central maps products and variants, verifies missing facts, and routes everything into operational states — so your team sees what can ship, what's blocked, and what needs a decision.
Most teams stare at thousands of SKUs and can't see what's moving. Imports wait on mapping, variants wait on inheritance, feeds wait on required fields, claims wait on a merchant decision.
Central groups every product by its real state: ready to publish, blocked on a missing field, needs a source, needs a decision, hidden until verified. Throughput becomes visible. Bottlenecks become obvious.
AI drafts the content. Verification decides what ships. Three visible steps from messy intake to a workflow that operations can actually run.
CSV, supplier files, product URLs, shop URLs, or catalog export — Central auto-detects field mappings, clusters variants to their parent, and normalizes units before anything else happens.
Products and fields move through ready, blocked, needs source, needs merchant decision, hidden until verified, and published. Every status is queryable, filterable, and routable to the right team.
Review gates, confidence floors, token caps, and channel readiness rules make automation visible before cost-triggering or publish actions happen. Nothing burns the budget by surprise.
Field mapping, variant inheritance, conflict routing, token governance, review gates, channel readiness, batch enrichment, and multi-channel publishing — all from a workflow your team can actually run.
The same Central product system that runs enrichment and publishes channels also gives operations its queue, its gates, and its audit log.
Gathers across various sources, scores confidence, and keeps unsupported claims out of publishable copy. Each fact carries a source and a score.
Turns the verified record into Google Shopping fields, custom feeds, page copy, Schema.org / JSON-LD, and AI-readable outputs — gated by channel readiness.
FAQs, Smart Negatives, buyer answers — drop one script tag and the widget renders only from the verified record. Nothing ships until readiness allows it.
The same 1,626 SKUs — invisible on the left, operational on the right. Every blocker has an owner. Every decision has a queue. Every claim has a state.
Central treats token caps, review gates, and confidence floors as product controls — not billing surprises. Operations sees the budget, the policy, and the audit log before anything ships.
Workflow rules decide. Verified, sourced fields above the confidence floor can publish automatically; sensitive or uncertain fields are routed through review gates before they ship. The default floor is 0.85 — you set the bar per field.
Central auto-detects field mappings across supplier CSVs, normalizes units (kg/g, cm/in, EUR/USD), clusters variant rows to their parent, and lets ops override the mapping before enrichment runs. Mapping state is visible per intake.
Yes. Token caps are per workflow, per project, and per channel scope. Token reservations are visible before enrichment runs. Burst limits prevent a single run from consuming the month's budget.
Variants inherit base-product fields by default and override per variant where needed. Central shows the variant matrix — which fields are inherited, which are variant-specific — with confidence per cell.
Conflicts surface as decision tasks, routed to the owner (merchant, legal, compliance). The decision options are: keep the owned value, accept the source-backed update, or hold the claim until a third source. Every decision is logged.
No. Unsupported, conflicting, or below-floor claims stay hidden or marked for review until evidence or a merchant decision supports them.
Yes. Central enriches the canonical product record once, then adapts the verified fields into storefront copy, Google MC, Bing MC, custom feeds, Schema.org, JSON-LD, the product widget, and AI shopping surfaces — without re-keying.
Yes. Every event — add, decide, hold, run, publish — records who acted, what changed, and when. The log is queryable per SKU, per field, per workflow.