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Every product text in your brand's voice.

With Brand Voice, Central learns your brand from your website and guidelines, then writes product content, listings and Studio copy in your tone. Your brand guide sets how texts sound; the verified record sets what they say.

Your first 3 products are free.

TintafinaOwn brand · brand guide
ready
Voice profile
Register
Warm and knowing, never stiff
Rhythm
Short sentences, one idea each
Personality
Generous, rooted, precise
Preferred words

poursharetable

Words to avoid

luxuryexclusiveelixir

Write like thisPour it slowly. Share it at a long table.
Never like thisAn exclusive luxury experience for true connoisseurs!

Sets how texts sound. Facts come from the verified record.

What your brand guide holds.

Voice profile

Register, sentence rhythm and personality, the words you use and avoid, and examples of what to write and what never to write.

Terminology

Preferred terms, terms to avoid and the limits for claims, applied to every text.

Visual identity

Palette, type feel, imagery style and motifs, for the images Studio creates.

Brand kit

Your logos and brand files in one place, each with its license.

From your website to every text.

  1. Learned, not briefed

    Your brand guide, proposed for you.

    During setup, Central finds your own brand on your website and proposes its voice. Add brand guidelines as a PDF, or let agents research a brand on the web. Every finding arrives as a suggestion, and only the sections you approve are used.

    • Proposed from your website during setup
    • Brand guidelines read from your PDFs
    • Only approved sections are used
    Your website
    About page and product pages
    Voice and words proposed
    Brand guidelines
    PDF read section by section
    Terms and claim limits
    Your catalog
    Every brand you sell
    One guide per brand

    Suggestions only · you approve what is used

  2. Grounded

    Same facts, the right voice.

    The brand guide sets how a text sounds, never what it states. Facts come only from the verified record, so a warmer tone can't add a claim. Your own brand writes as "we"; a brand you resell never sounds like its maker is speaking.

    Verified facts

    Ribera del Duero DOTinta Fina (Tempranillo)Serve at 16 to 18 °C

    TintafinaOwn brand · warm, story-led

    Our red grows in the Ribera del Duero DO, made mainly from Tinta Fina, the local Tempranillo. Pour it at 16 to 18 °C and take your time.

    A wine shopRetailer · clear, helpful

    A red from the Ribera del Duero DO, made mainly from Tinta Fina (Tempranillo). Serve it at 16 to 18 °C.

    The same verified facts, written to two brand guides.

Where your voice shows up.

Product content

Descriptions, selling points, FAQs and SEO fields for your whole catalog.

Channel listings

Titles and descriptions for Google Merchant Center and eBay.

Studio

Marketing copy and Amazon gallery images in your colors and tone.

Every language

Translations keep your voice in every language you sell in.

From setup to on-brand texts.

  1. Connect your shop

    Central finds your own brand on your website and proposes its voice.

  2. Approve the guide

    Review each section, edit anything and approve what fits.

  3. Add the brands you sell

    From your catalog, their guidelines or research on the web.

  4. Write

    Create Product Content follows each brand's guide, product by product.

A brand guide instead of a copy brief.

Copy briefs

  • Tone described once, then forgotten
  • Every writer reads it differently
  • Facts copied from old spec sheets
  • Each channel rewritten by hand

Central's brand guide

  • Your voice on every text
  • The same words and terms everywhere
  • Facts only from the verified record
  • Every channel and language in one run

Questions about Brand Voice.

Something else on your mind? Talk to us.

Where does the brand guide come from?

Central proposes it: from your website during setup, from brand guidelines you upload, or from research on the web. You approve each section, and only approved sections are used.

Can a brand voice change the facts?

No. The guide sets how a text sounds, never what it states. Facts come only from the verified record, and unproven claims are held.

Can I manage several brands?

Yes. Your own brand and every brand you sell get their own guide, products and assets. Only your own brand writes as "we".

Which texts follow the guide?

Product content, Google Merchant Center and eBay listings, Studio copy and Amazon gallery images, in every language you sell in.

What does it cost?

Finding your own brand during setup is free, and so is editing a guide. Researching a brand or reading brand guidelines uses tokens.

More of Central

Central vs copywritersOn-brand product content, without a copywriter.Read more →StudioMarketing assets in your brand, from the record.Read more →For agenciesEach client's brand guide in its own project.Read more →

Hear your brand on every product.

Connect your shop and see your first products written in your voice. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.