Pricing
Start free, scale as you grow
No credit card required. Plans that grow with your catalog.
Essentials
Up to 500 SKUs
- Fill in your existing fields
- CSV import & export
- 1 platform integration
- Multi-source validation
- Email support
- SEO content optimization
- AI field discovery
- API access
Starter
Up to 2,000 SKUs
- Everything in Essentials
- Full AI enrichment pipeline
- SEO content optimization
- AI field discovery
- 50-129 fields per product
- API access
- Basic channel formatting
Professional
Up to 10,000 SKUs
- Everything in Starter
- Unlimited channels
- Custom field definitions
- Advanced analytics dashboard
- Asset Intelligence
- Anti-hallucination validation
- Priority queue
- Dedicated account manager
Enterprise
10,000+ SKUs
- Everything in Professional
- Custom AI model tuning
- White-label widget
- SSO & advanced security
- Custom integrations
- SLA guarantee
- On-call engineering support
Compare plans
What’s included in every plan
| Feature | Essentials | Starter | Professional | Enterprise |
|---|---|---|---|---|
| SKU limit | 500 | 2,000 | 10,000 | 100,000+ |
| Simple Enrichment (fill existing fields) | ||||
| Full AI Enrichment | — | |||
| SEO content optimization | — | |||
| AI field discovery | — | |||
| Sources per product | 10 | 20 | 20 | 20 |
| Multi-source validation | ||||
| Anti-hallucination checks | ||||
| CSV import / export | ||||
| Platform integrations | 1 | 1 | 2 | Custom |
| API access | — | |||
| Asset Intelligence | — | — | ||
| Priority queue | — | — | ||
| Custom AI model tuning | — | — | — | |
| White-label widget | — | — | — | |
| SSO & advanced security | — | — | — | |
| Support | Dedicated AM | On-call engineering | ||
| SLA guarantee | — | — | — |
Cost comparison
How Central compares
The real cost of product content isn’t the tool — it’s the labor, the errors, and the missed revenue.
Manual Copywriting
$150K–500K/yr
Per-product writers, inconsistent quality, weeks per update cycle, doesn't scale.
DIY ChatGPT
Time + Risk
No validation, hallucination risk, no multi-source, prompt engineering overhead, no channel formatting.
Traditional PIM
$24K–120K/yr
Organizes data but doesn't create it. A beautifully organized garbage can if the data going in is garbage.
Central
€149–3,499/mo
AI enrichment + validation + channel routing + widget. From simple data completion to full enrichment with 50-129 fields, multi-source verified.
Return on investment
5–18x ROI, backed by data
Better product data drives revenue across every channel. Here’s the breakdown.
+15–40%
Organic traffic uplift
Rich, structured content ranks better. More fields = more search surface area.
+10–25%
Conversion rate improvement
Verified specs, Smart Negatives, and Living FAQ reduce decision friction.
-15–35%
Ad spend efficiency
De-hyped, channel-optimized titles and descriptions improve quality scores.
20–80 hrs/mo
Labor savings
Automated enrichment replaces manual research, writing, and formatting across channels.
Frequently asked questions
What counts as a SKU?
Each unique product in your catalog counts as one SKU. Variants (size, color) of the same product can be grouped under one SKU or counted separately — your choice during setup.
Can I switch plans anytime?
Yes. Upgrade anytime and the prorated difference is applied to your next billing cycle. Downgrade at the end of your current billing period.
Is there a free trial?
Every plan includes a 14-day free trial with full access. No credit card required to start. We'll enrich a sample of your products so you can see real results before committing.
What happens when I reach my SKU limit?
You'll get a notification when you're at 80% and 100% of your limit. You can upgrade your plan or archive inactive products to stay within your limit.
How does the update frequency work?
Central automatically re-enriches your product data at the frequency specified in your plan. You can also trigger manual re-enrichment anytime for individual products or batches.
Do you offer annual billing discounts?
Yes. Annual billing saves 20% compared to monthly. Contact our sales team for annual pricing or custom enterprise agreements.
Ready to transform your product data?
Start with a free trial. See your products enriched with 50-129 verified fields. No credit card required.