Everything Central does between your data and your shopper.
Central turns the product data your shop already has into the descriptions, FAQs, selling points, Smart Negatives, schema and channel feeds your storefront needs. Every output is grounded in verified, source-tracked facts.
REV
&
answer
Negatives
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"name": "Smeg TSF01 Retro 2-Slice Toaster",
"brand": "Smeg",
"gtin": "8017709293895",
"offers": { "price": 179, "priceCurrency": "EUR" },
"aggregateRating": { "ratingValue": 4.8, "reviewCount": 412 },
"color": ["Red", "Cream", /* +6 */]
},
{ "@type": "FAQPage", "mainEntity": [ /* 8 verified Q&A */ ] }
]
}
Keywords: Smeg · retro · toaster · 2-slot · red · 50s · powder-coated
Design-led households who want a styled countertop appliance and toast 2 slices at a time. Bagel-eaters welcome — 33 mm slots fit.
Families of 4+ needing 4 slots at once, or anyone wanting baguette-length slots or dishwasher-safe parts.
- Wider 33 mm slots for bagels
- Powder-coated steel · made in Italy
- 8 colors · matches Smeg appliances
- Removable crumb tray · wipe-clean
- 2-year manufacturer warranty
- 2-slot only · no 4-slice version
- Wipe-only · not dishwasher safe
- EU plug · 220 V only
Smeg TSF01
per channel
Three connected systems. One record.
This workflow runs on the same Central product system the rest of your team will use — verifier upstream, adapter in the middle, on-page surface at the end.
Verifies every fact.
Gathers across various sources, scores confidence, and keeps unsupported claims out of publishable copy.
Adapts the record to every shape.
Turns the verified record into Google Shopping fields, custom feeds, page copy, Schema.org / JSON-LD, and AI-readable outputs.
Verified data on the page.
FAQs, Smart Negatives, buyer answers — drop one script tag and the widget renders from the same verified record. Shadow DOM, < 40 KB, CLS 0.
One thin page in. One published product page out.
The same Smeg toaster from the audit — sparse on the left, the rendered storefront product page on the right.
publishes
One script tag. Any platform.
Less than 40 KB · async-loaded · Shadow DOM means zero theme conflicts. Available on Shopify, Shopware 6, WooCommerce, and Magento 2 today.
<!-- drop on your product template --> <script src="https://widget.central.to/v1.js" data-shop="<shop-id>" data-sku="<product-sku>" async></script>
Frequently asked
What can I start with?
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Use what you already have: a shop URL, product URLs, a CSV, supplier files, or an existing catalog export. Central reads the input and shows what is missing within 5–10 minutes.
Will Central publish uncertain claims?
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No. Unsupported or conflicting claims stay hidden or marked for review until a second source supports them or you make a merchant decision. The default confidence threshold is 0.85 — you set the bar.
Can the same record power pages, feeds, widgets, and AI-readable data?
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Yes. Central enriches the canonical product record first, then adapts the verified fields into storefront copy, feeds, widgets, Schema.org, JSON-LD, and custom CSV / XML / JSON exports — without rewriting the SKU.
Does Central work with Shopify, WooCommerce, or Shopware?
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Yes. Central can read a shop URL or export from major storefront platforms. Push-back integrations are described on the relevant integration page and labeled by current status.
How much does it cost to enrich my catalog?
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Pay for catalog work, not seats. Full enrichment is 50 tokens / SKU, simple enrichment is 20 tokens / SKU. Plans start at Starter ($149/mo · 2,500 tokens).