Paste your shop URL or connect your ecommerce layer like Shopify, WooCommerce, or Shopware. Central reads what you have, finds missing facts across various sources, and writes descriptions, FAQs, and Google fields from verified facts.
Central pulls the official record and lines it up against every retailer that lists your product. Conflicts surface as drift. Brand truth stays the authority — every change goes through review before it ships.
Keep merchant value. Accept a source-backed update. Hide the claim until verified. The decision is always yours.
AI drafts. Verification decides. Brand authority is the default unless your team approves a source-backed change. Three visible steps from your catalog to channel-ready outputs.
Bring your official catalog, approved source pages, and retailer URLs. Central treats brand-owned values as authority and compares public sources against them.
Central shows source agreement, confidence, and review state for every important fact. Merchant values stay the default authority unless your team chooses otherwise.
Retailer copy, marketplace attributes, FAQs, Smart Negatives, Schema.org, widget content, and custom feeds — all tied to one verified record.
Central protects the official brand record while comparing it against retailers, marketplaces, and public sources. Every output — retailer copy, marketplace bullets, FAQs, schema, custom feeds — is grounded in source-tracked, brand-approved facts.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Smeg TSF01 Retro 2-Slice Toaster",
"brand": "Smeg",
"gtin": "8017709293895",
"offers": { "price": 179 },
"aggregateRating": { "ratingValue": 4.8, "reviewCount": 412 },
"x-central:provenance": "brand-authority · 16 sources"
}
This workflow runs on the same Central product system the rest of your team will use — verifier upstream, adapter in the middle, on-page surface at the end.
Gathers across various sources, scores confidence, and keeps unsupported claims out of publishable copy.
Turns the verified record into Google Shopping fields, custom feeds, page copy, Schema.org / JSON-LD, and AI-readable outputs.
FAQs, Smart Negatives, buyer answers — drop one script tag and the widget renders from the same verified record. Shadow DOM, < 40 KB, CLS 0.
The same TSF01 product line. Retailer drift on the left. The verified brand-aligned channel output on the right.
Central re-checks the retailers and marketplaces you choose, surfaces drift incidents as they appear, and routes them into your review queue — same infrastructure as the seller scraping you already trust.
No. Merchant-owned and brand-approved values are treated as the authority unless your team chooses a source-backed change. Central never silently overwrites.
Yes. Central compares public retailer data against the verified brand record and surfaces drift for review. It does not perform autonomous takedowns or automatic retailer correction.
Yes. Central enriches the canonical brand record first, then adapts verified fields into retailer copy, marketplace attributes, product widgets, Schema.org, JSON-LD, and custom CSV / XML / JSON exports.
Unsupported or conflicting claims stay hidden or marked for review until evidence or a merchant decision supports them.
Yes. Central produces AI-readable product data from the verified record, including Schema.org / JSON-LD and x-central provenance metadata for agents and shopping surfaces.