Give Central a product URL, CSV row, shop URL, or catalog export. Central finds missing facts, checks source agreement, scores confidence, and returns an enriched record with custom fields, page copy, FAQs, schema, feed fields, widget data, and review states.
The Sony WH-1000XM5 delivers industry-leading 8-mic noise cancellation, a 30-hour battery with ANC on (40 h off), and JAS-certified LDAC hi-res streaming at 990 kbps. 30 mm dual-diaphragm drivers preserve detail at lower volumes.
Most enrichment work starts with weak data: a supplier title, a GTIN, maybe a price. Open the export and the gaps are obvious — dimensions, materials, batteries, care, warranty, FAQs, schema — column after column of empty cells.
That's not enough for product pages, feeds, widgets, or AI shopping surfaces. The missing work isn't just writing — it's finding fields, checking sources, resolving conflicts, and deciding what's safe to publish.
| A | B | C | D | E | F | G | H | I | J | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | SKU | Title | GTIN | Brand | Color | Dimensions | Weight | Battery | Codec | Warranty |
| 2 | WH-1000XM5-BLK | Sony WH-1000XM5 Black | 4548736141544 | Sony | Black | |||||
| 3 | WH-1000XM5-SIL | Sony WH-1000XM5 Silver | 4548736141551 | Sony | Silver | |||||
| 4 | WH-1000XM5-UK | Sony WH-1000XM5 UK | 4548736141544 | Sony | Black | 250 g | 30 h | |||
| 5 | WH-1000XM5-SPEC | Sony official spec sheet | 4548736141544 | Sony | Black/Silver | 250 g | 30 h | LDAC | ||
| 6 | WH-1000XM5-JAS | JAS LDAC certificate | 4548736141544 | Sony | LDAC | |||||
| 7 | WH-1000XM5-MM | MediaMarkt listing | 4548736141544 | Sony | Black | 30 h | ||||
| 8 | WH-1000XM5-CB | Coolblue listing | 4548736141544 | Sony | Black | 250 g | 30 h | |||
| 9 | WH-1000XM5-FAQ | Review and FAQ signals | 4548736141544 | Sony |
Central never invents. Every candidate fact is checked against independent sources, scored on agreement, and held until the record earns the right to publish it. AI sees the verified record — never the open web.
How a fact earns the right to publish.
The promise: AI never sees the open web. It only sees facts the record already proved. So copy, bullets, FAQs and schema can be wrong about style — never about fact.
Central turns the imported product into a typed record: booleans, text, selects, strings, numerics — each with the source that backed it, the confidence it earned, and a save state operators can override.
Low-confidence values stay hidden behind a toggle. Conflicts route to review. Brand-authored facts win over scraped facts. The record is auditable end-to-end.
Selling points, pros and cons, ideal-buyer language, review intelligence, optimized bullets, FAQs. Every line is grounded in the custom-field record — no claim ships unless the record can support it.
When a claim is touched up, the source it depends on is touched up too. Re-enrich a field and the copy that referenced it is flagged automatically.
grounded in the verified field recordThe same Sony WH-1000XM5 — before, then after. Conflicting dimensions or unsupported claims stay flagged until another source or a merchant decision resolves them.
No. Central is designed to start with the data the merchant already has and build toward the record the channels need.
Conflicts stay visible. Merchant values can win where appropriate, and uncertain fields can stay hidden or routed for review.
No. Descriptions, bullets, FAQs, and channel fields are generated from the verified product record.