Professional is for catalog work that has become operational
Growth is the recommended self-serve plan for active teams. Professional is for teams that need more token volume, broader operations, more integrations, and heavier channel or agency workflows.
It is still a plan for catalog work, not seat-based pricing. The higher tier gives more room to run enrichment, refreshes, and output generation across larger product sets.
What 20,000 tokens can do
| Workflow mix | Token math | What it means |
|---|---|---|
| Full enrichment | 400 SKUs x 50 tokens | Deep enrichment for a large category or client batch. |
| Simple enrichment | 1,000 SKUs x 20 tokens | Fill empty fields across a larger catalog. |
| Targeted gap fill | 2,000 SKUs x 10 tokens | Repair one field group across a broad catalog. |
| Optimization refresh | 2,500 SKUs x 8 tokens | Refresh output copy from verified records. |
Mixed workflows should be estimated in the calculator before the run.
Professional plan fit
Use Professional when:
- Growth is consistently too small for monthly token needs.
- Multiple people, projects, clients, or catalogs need operational room.
- Channel outputs and custom feeds are recurring work.
- API/webhook workflows are part of the implementation where enabled.
- The team wants self-serve volume but does not need Enterprise procurement, SSO, or SLA.
Proof artifact: Professional operating run
| Catalog work | Tokened work | Output |
|---|---|---|
| 250 SKUs full enrichment for a marketplace launch. | 12,500 tokens. | Verified records, source/confidence, review queue, product-page copy, schema, and channel output preview. |
| 500 SKUs targeted feed repair. | 5,000 tokens. | Required field state by SKU with ready, needs source, and blocked rows. |
| 250 SKUs optimization refresh. | 2,000 tokens. | Updated titles/descriptions grounded in verified fields. |
| Total | 19,500 estimated tokens. | Fits Professional before channel add-ons. |
Professional vs Enterprise
| Choose Professional when | Choose Enterprise when |
|---|---|
| 20,000 monthly tokens fit the operating model. | Token volume, support, governance, or procurement needs are custom. |
| The team can self-serve with standard plans. | SSO/SAML, SLA, custom AI models, or dedicated support are required. |
| Channel output is active but not contract-scoped. | High-volume channel delivery needs custom terms. |
Use Professional when Central is running real catalog operations.
Estimate the monthly work, add channel bands where needed, and move to Enterprise when governance or volume becomes custom.
Questions before you start
Is Professional required for agencies?
Not always, but the token volume and operational controls make it a better starting point for repeated client work.
Do unused Professional tokens roll over?
Subscription tokens roll over for up to 3 months under the active pricing policy.
Are image and video workflows included?
Use current implementation status. Brand guidance says fact-based image and video assets should be marked Coming Soon until shipped.
When should I talk to sales instead?
Talk to sales for SSO/SAML, SLA, procurement, high-volume catalogs, custom models, or custom support.