Use Starter when the work is focused
Starter fits teams that have real product-data work but do not need a large monthly budget yet. It is the first recurring plan after the free proof path.
The best Starter use cases are small catalogs, monthly field cleanup, a limited launch queue, and targeted enrichment for products that are already selling but missing important facts.
What 2,500 tokens can do
| Workflow mix | Token math | What it means |
|---|---|---|
| Full enrichment | 50 SKUs x 50 tokens | Deep enrichment for a focused launch batch. |
| Simple enrichment | 125 SKUs x 20 tokens | Fill empty fields where deep discovery is not needed. |
| Targeted gap fill | 250 SKUs x 10 tokens | Repair one missing attribute group across a small catalog. |
| Optimization refresh | 312 SKUs x 8 tokens | Refresh copy from verified records. |
Use the calculator for mixed workflows.
Good fit and upgrade signals
| Starter is a fit when | Move to Growth when |
|---|---|
| You are cleaning a small catalog or limited backlog. | You need Channel Studio, recurring feed work, widget workflows, or more monthly token room. |
| You want monthly enrichment without sales-led procurement. | You are actively improving pages, schema, feeds, and channel output. |
| Most work is targeted or simple. | Full enrichment becomes a regular operating motion. |
Proof artifact: Starter run
| Before Starter run | Tokened work | After Starter run |
|---|---|---|
| 50 priority SKUs with missing specs and thin copy. | 2,500 tokens for full enrichment. | Verified records with source trail, confidence, review states, product-page copy, and schema output preview. |
| 250 SKUs missing one material field. | Targeted enrichment at 10 tokens/SKU. | Material field ready, needs source, or needs merchant decision. |
| Unsupported supplier claim appears in copy. | Verification checks support. | Claim held or hidden before output. |
Start Starter when the catalog work is focused and recurring.
Use the plan for small batches, monthly cleanup, and targeted field repair. Move to Growth when channel and recurring output work becomes central.
Questions before you start
Does Starter use the same verification standard?
Yes. Plan choice changes volume and access while the verification-first enrichment standard stays the same.
Do unused Starter tokens roll over?
Subscription tokens roll over for up to 3 months under the active pricing policy.
What if I run out?
Set overage to disabled, buy top-up tokens, or move to Growth.
Does Starter include all channel work?
Use current implementation status. Growth is the safer default for Channel Studio, hosted feeds, and recurring channel output.