Catalog backlog

Clear the supplier CSV backlog without guessing.

Upload the rows that are blocking launch: EAN, SKU, title, price, supplier copy, and whatever fields you have. Central returns verified product records with missing specs, source trails, confidence, review states, product-page copy, schema, and channel-ready export fields.

3 products enriched free · 40+ specs where supported · 15+ sources where discovery runs · confidence on every fact

Backlog batch · 1,248 SKUstriage queue
Thin product records412
Missing dimensions238
Source conflicts91
Ready after verification507
Export groups4
source + confidence visible→ review output
why it matters

Backlogs are usually evidence problems, not writing problems

The team can write a description. The slower work is proving what the product actually is.

Supplier rows often arrive with a title, an EAN, a price, and one paragraph. The launch checklist wants dimensions, materials, compatibility, included items, care guidance, product type, channel attributes, and structured data. When those facts are missing or contradictory, every SKU turns into a small research project.

Central starts with the rows you already have. It finds missing facts, checks source agreement, and turns each SKU into a record your team can review instead of a blank page your team has to research from scratch.

Central mechanism

Verified facts become reusable outputs.

  • 3 products enriched free
  • 40+ specs where supported
  • 15+ sources where discovery runs
  • confidence on every fact
input / output

From supplier row to review-ready record

User entersinput
Input
Supplier CSV, product URL list, PIM export, or shop export.
Input
Sparse fields such as SKU, EAN, title, price, brand, image, and supplier description.
Input
Launch deadline, priority SKUs, and optional channel target.
Central returnsverified workflow
Output
Enriched product records with filled attributes, normalized values, and source-backed facts.
Output
Product-page copy, FAQ candidates, Schema.org/JSON-LD, and supported channel or custom-feed fields.
Output
Review queue showing verified fields, source conflicts, hidden claims, and ready outputs.
operational map

What Central removes from the launch queue

Catalog pain
Central action
Reviewable outcome
Rows with missing dimensions, materials, wattage, capacity, or care details.
Gathers candidate facts from product pages, manufacturer pages, supplier files, and other usable sources.
Field values with source trail, confidence, and review state.
Duplicate or inconsistent supplier labels.
Normalizes product type, units, variant names, and attribute names into the canonical record.
Cleaner exports and less hand-mapping per channel.
Conflicting weights, capacities, colors, or claims.
Shows disagreement and holds unsupported claims instead of burying them in copy.
Review queue for merchant decisions and source conflicts.
One generic description for every destination.
Adapts verified facts into page copy, schema, and channel fields.
Output previews that are grounded in the same record.
workflow

The backlog workflow

1

Upload a backlog CSV

product URL list, or export from the current catalog system.

2

Central identifies product records

obvious variants, existing fields, and missing launch-critical attributes.

3

Source discovery runs where supported

then Central compares candidate values and assigns confidence.

4

Verified values enrich the product record. Conflicts

weak claims move into review.

5

The team approves fields

keeps merchant values, or leaves claims hidden.

6

Central returns product-page copy

schema, review queues, and supported channel or custom CSV/XML/JSON feed previews.

proof artifact

Proof artifact: one blocked row becomes a launch package

Before Central

Before Central

SKU-1842, EAN, short title, price, supplier paragraph, one image. Unknown whether the "dishwasher safe" claim is supported. No structured data or channel-ready fields.

Central verifies

Central verifies

Source list with manufacturer page, supplier PDF, retailer listing, and merchant value. Claim marked Needs source until source agreement or merchant authority is available. Confidence tracked per field and output readiness shown.

After Central

After Central

Verified product type, dimensions, material, compatibility, included items, care guidance, and channel attributes. Product-page description excludes unsupported care claim or marks it for review. Schema.org/JSON-LD, product FAQ candidates, Google fields, and custom feed preview.

outputs

Outputs the launch team can use

01

Enriched canonical records with sources, confidence, and review states

Enriched canonical records with sources, confidence, and review states.

02

Product-page copy written from verified facts, not supplier filler

Product-page copy written from verified facts, not supplier filler.

03

FAQ candidates and Smart Negatives for buyer questions and limitations

FAQ candidates and Smart Negatives for buyer questions and limitations.

04

Schema.org/JSON-LD plus x-central metadata for AI-readable product data

Schema.org/JSON-LD plus x-central metadata for AI-readable product data.

05

Supported channel outputs and custom CSV/XML/JSON exports where the destination can consume them

Supported channel outputs and custom CSV/XML/JSON exports where the destination can consume them.

06

Review queues for conflicts, missing evidence, and merchant decisions

Review queues for conflicts, missing evidence, and merchant decisions.

FAQ

Questions before you start.

Do I need a clean CSV before importing?

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No. Start with the fields you have. Central should preserve identifiers, read available product context, and show missing or unmapped fields for review.

Will Central publish uncertain claims?

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No. Unsupported claims stay hidden or move into review until a source or merchant decision supports them.

Can we keep our current PIM or spreadsheet?

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Yes. Lean teams can use Central as the product content workflow. Established teams can use it beside a PIM, ERP, feed tool, or commerce platform.

How much catalog work does this use?

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Full enrichment is 50 tokens per SKU. Simple enrichment is 20 tokens per SKU. Use the token calculator when you know the backlog size.